Morning Group Bike Ride|
7:00 am to 8:30 am
A beautiful way to start your day! Meet your fellow attendees on the Upper Plaza for a bike ride along the spectacular Pacific coastline into beautiful Pebble Beach along the famous Seventeen Mile Drive.
7:30 am to 9:00 am
Held in the Dolphins Ballroom with open seating and plenty of room to enjoy your morning meetings.
9:30 am to 11:00 am
Welcome and Opening Keynote Address
The Leadership Formula: Change Starts at the Top
Robert Stevenson; Global Speaker, Best-Selling Author
The bicycle industry needs to come together to find new ways to ignite growth and get more people riding bikes – and it starts with leadership. If we have any hope of reversing trends and driving real change in our world it is going to require our industry leaders to break with the old and lead us in new directions.
Robert Stevenson’s Leadership Formula focuses on practical, insightful and useful skills that help create company cultures that can drive change and inspire employees to do more. Designed with the goal of helping organizations thrive in today’s marketplace, Mr. Stevenson identifies how to start, maintain, and deepen working relationships. This program starts with the nine elements of the Leadership Formula then delves even deeper into the philosophy of relationships. Stevenson’s motivational program addresses numerous topics including courage and challenge, confidence and commitment, compassion and communication, change, cooperation, and control.
10:45 am to 11:15 am
11:15 am to 12:30 pm
State of the Retail Marketplace: Compare & Contrast Overall Retail Data & Trends with the Bike Industry
Bernie Doering; Chair, BPSA Statistics Committee and SVP Global Sales/Marketing–Stages Cycling
Matt Powell; Vice President, Senior Industry Advisor–Sports, The NPD Group
This two-part session will start with a strategic view of retail sales and consumer trends with Matt Powell, a recognized expert on the sports industry. Powell’s 40 years of experience in the retail and research industries gives him a unique perspective into how retail has evolved, and he will present the latest consumer and retail trends with insights on how manufacturers and retailers can enhance both near and long-term market performance in the session opener. Following Matt’s presentation, the BPSA’s Statistics Committee Chairman, Bernie Doering, will conclude the session with a more tactical view of cycling’s retail landscape as compared to other industries.
Lunch on the Bay|
12:30 pm to 2:00 pm
Join your fellow attendees in the Dolphins Ballroom for lunch. Outdoor seating will be available if weather permits.
2:00 pm to 3:15 pm
Unlocking Millennial Talent at Work
Matt Beaudreau; The Center for Generational Kinetics
Millennials, also known as Gen Y, are the fastest-growing, largest employee generation in the workforce today. Along with timely skills and valuable ambition, they bring a unique employee mindset that can frustrate the most experienced leaders and managers.
In Unlocking Millennial Talent at Work, generational expert Matt Beaudreau (a Millennial himself) from The Center for Generational Kinetics, will reveal new generational truths based on the Center’s latest research to show you exactly what drives Millennial and Gen Y employee performance in a multigenerational workforce. Beaudreau’s presentation will both separate stereotypes from real research and provide specific strategies that can dramatically improve your Millennial recruiting, retention, motivation, communication, and more. This program is designed to solve your biggest Millennial challenges with innovative strategies, proven actions, and unforgettable frontline stories.
3:15 pm to 3:45 pm
3:45 pm to 5:00 pm
Movers & Shakers Who Are Breaking Traditional Models & Embracing Change
Back by popular demand is another PeopleForBikes DRAFT: BLC where five dynamic speakers get five minutes each to talk about new ways of doing business that break traditional models and have evolved with the consumer. The audience will have a chance to grill/ask questions of these innovators and disrupters on the secrets to their success and new insights into new markets.
Jenn Dice, VP Business Network, PeopleForBikes
“Changing the Game: Advocacy Innovation and the Bottom Line”– John Burke, President, Trek Bicycle
“Protecting Wild Places – Why Patagonia is Doubling Down on Activism” – Hans Cole, Director of Environmental Campaigns + Advocacy, Patagonia
“Backcountry: Meeting Customers Where They Are” – Diana Seung, EVP Merchandising, Backcountry.com
“The Intersection of Indoor and Outdoor Cycling” –Bernie Doering, SVP, Sales and Marketing, Stages Cycling
“Bridging the Gap between Lifestyle and Cycling” –Gloria Hwang, Founder + CEO, Thousand
BPSA Membership Meeting
5:00 pm to 6:00 pm
Shuttles to Spanish Bay|
Meet in front of Monterey Plaza Hotel
Reception & Leadership Dinner|
7:30 pm to 10:00 pm
The Inn at Spanish Bay™, Pebble Beach