Tuesday, April 18

BPSA Board of Directors Meeting| 2:00pm to 5:00pm

Registration Opens| 3:00pm to 6:00pm

Receive your conference badge and attendee bag.

Welcome Reception| 6:00pm to 7:30pm

BLC’s kick-off social gathering provides an exceptional opportunity to meet and catch-up with your peers in a fun, relaxed environment.

Wednesday, April 19

Morning Group Bike Ride| 7:00am to 8:30am

A beautiful way to start your day! Meet your fellow attendees on the Upper Plaza for a bike ride along the spectacular Pacific coastline into beautiful Pebble Beach along the famous Seventeen Mile Drive.

Networking Breakfast| 7:30am to 9:30am

Held in the Dolphins Ballroom with open seating and plenty of room to enjoy your morning meetings.

Session One| 9:30am to 11:00am

Welcome and Opening Keynote Address

The Harley-Davidson Turnaround Story – How They Overcame Their Brutal Truths

Clyde Fessler, retired Vice President of Business Development, Harley-Davidson Motor Company

Networking Break| 11:00am to 11:15am

Session Two| 11:15am to 12:30pm  

Outdoor Has Evolved – What Can We Learn From Them?

Moderator:

Megan Tompkins, Publisher, Bicycle Retailer & Industry News

 

Featured Speakers:

Tom Barney, Co-Leader of Verde Strategy and former CEO of Osprey Packs

Steve Meineke, Past President of KEEN Footwear, now serving on its Advisory Board

Elysa Walk, General Manager of the Americas, Burton Snowboards and former General Manger of Giant USA

 

The outdoor and snowsports industries are a step ahead of bike in areas including multi-channel sales, direct-to-consumer, and expansion into global markets. Three top executives, formerly in bike, now in outdoor and snowsports, will return to share some of their success stories – and some of the brutal truths learned – so we can avoid the same pitfalls.

Lunch on the Bay| 12:30pm to 2:00pm

Join your fellow attendees in the Dolphins Ballroom for lunch. Outdoor seating will be available if weather permits.

Session Three| 2:00pm to 3:15pm

The Consumer in Charge – We’ve Lost Control

Moderator:

Pat Hus, Vice President of Emerald Expositions

Panelists:

Pete Buhl, Co-Founder and CEO of Beeline Bikes

Paul Calandrella, Director of Product Strategy, REI

Pat Cunnane, CEO, Advanced Sports Enterprises

 

Today’s Consumer is Now Dictating the Path to Purchase. How Do We as an Industry Evolve and Embrace This Shift?

A paradigm shift has taken place at retail. Our end consumers are now dictating how products are sold and delivered. As an industry we are struggling to respond to this shift. The changes needed in this new environment will require collaboration throughout the supply chain. In this fluid session, our panelists will discuss how their companies are moving to meet new consumer expectations.

Networking Break| 3:15pm to 3:45pm

Session Four| 3:45pm to 5:00pm

Supply vs. Demand – Are We Listening to the Right Signals?

Moderator:

Luke Musselman, Director of Business Development, Hwa Fong Rubber Group

Panelists:

Arnold Kamler, CEO, Kent International, Inc.

Bob Margevicius, Executive Vice President, Specialized Bicycle Components

Pat McGinnis, Vice President of Commercial, Hawley-Lambert

Market demands have moved beyond product, price and service. Are we as suppliers understanding this shift and properly valuing the impact on our supply chain models?

The data doesn’t lie and it’s brutal; over the past 18 months the US Specialty Bicycle Market has suffered from high inventory levels impacting all levels in the sales channel. In our constant battle to match supply and demand, suppliers must become more adaptable or we risk repeating past patterns. Our panelists will explore opportunities for improving our interpretation and utilization of information and its impact on bringing product to market.

Reception & Leadership Dinner| 7:00pm to 10:00pm

Wednesday evening festivities are being held at the world famous Monterey Bay Aquarium. Enjoy drinks and a strolling dinner through the aquarium, without the crowds!

       

Thursday, April 20

Group Bike Ride| 7:30am to 9:30am

Enjoy a longer ride and extended networking time. Meet on the Upper Plaza.

Networking Breakfast| 7:30am to 9:30am

eBike Ride| 8:30am to 10:00am

Meet on the corner of Wave & Drake. If you need a demo bike please see our Group Ride page for details.

Session Five| 11:00am to 12:30pm

Decoding the New Consumer Mind

Sponsored by NPD

Kit Yarrow, Consumer Psychologist

What consumers want, how they shop and why they buy is completely different than it was a decade ago. Marketers can’t just keep doing the same things better-they need to do better things. Consumer Psychologist, Kit Yarrow, will provide insights into the new psychology of today’s consumers and offer actionable ideas about the “better things” that  marketers can do to win their consumers’ hearts, minds and dollars.

Lunch on the Bay| 12:30pm to 2:00pm

Session Six| 2:00pm to 3:15pm

DRAFT: BLC – Five Ideas on Attracting New Participants and Growing Markets

DRAFT Meetups bring together entrepreneurs, startups and the bike industry to talk about ideas in the bike and bike biz space. From DRAFT: LA to DRAFT: Washington DC and a dozen cities in between we bring you DRAFT: BLC. Five speakers will have five minutes each to share their actions and insights on viable markets and consumer segments that we may be overlooking.

Emcee:

Jenn Dice, VP Business Network, PeopleForBikes

Speakers:

Tania Burke, President, Trek Travel

Todd Lyons, Brand Manager, SE Bikes

Kimo Seymour, President, Life Time Fitness Events

Bill Smith, President & CEO, Huffy Bicycles

Rob Trester, Division Manager New Business Development, Yamaha

Networking Break| 3:15pm to 3:45pm

Session Seven| 3:45pm to 5:00pm

BPSA Membership Meeting & BPSA Stats Presentation

You’ve done your part as an industry citizen and paid your BPSA membership dues. Now find out what we’ve been doing for you lately. Come to this session and learn more about groundbreaking BPSA initiatives including legislative monitoring and e-bike regulations. Open to members and non-members alike.

Evening Reception| 6:00pm to 7:00pm

Closing Dinner| 7:00pm to 10:00pm

BPSA Lifetime Achievement Award: Chris Kegel, Wheel & Sprocket

 

Keynote Speakers

Clyde Fessler,
retired Vice President of Business Development, Harley-Davidson Motor Company

Kit Yarrow,
Consumer Psychologist Sponsored by NPD

Featured Speakers

Tom Barney
Co-Leader of Verde Strategy and former CEO of Osprey Packs

Pete Buhl,
Co-Founder and CEO of Beeline Bikes

Tania Burke,
President, Trek Travel

Paul Calandrella,
Director of Product Strategy, REI

Pat Cunnane,
CEO, Advanced Sports Enterprises

Jenn Dice,
VP Business Network, PeopleForBikes

Pat Hus,
Vice President of Emerald Expositions

Arnold Kamler,
CEO of Kent International Inc.

Todd Lyons,
Brand Manager, SE Bikes

Bob Margevicius,
Executive Vice President, Specialized Bicycle Components

Pat McGinnis,
Vice President of Commercial, Hawley-Lambert

Steve Meineke
Past President of KEEN Footwear, now serving on its Advisory Board

Luke Musselman,
Director of Business Development, Hwa Fong Rubber Group

Kimo Seymour,
President, Life Time Fitness Events

Bill Smith,
President & CEO, Huffy Bicycles

Megan Tompkins,
Publisher, Bicycle Retailer & Industry News

Rob Trester,
Division Manager New Business Development, Yamaha

Elysa Walk
General Manager of the Americas, Burton Snowboards and former General Manger of Giant USA