Morning Group Bike Ride| 7:00am to 8:30am
A beautiful way to start your day! Meet your fellow attendees on the Upper Plaza for a bike ride along the spectacular Pacific coastline into beautiful Pebble Beach along the famous Seventeen Mile Drive.
Networking Breakfast| 7:30am to 9:30am
Held in the Dolphins Ballroom with open seating and plenty of room to enjoy your morning meetings.
Session One| 9:30am to 11:00am
Welcome and Opening Keynote Address
The Harley-Davidson Turnaround Story – How They Overcame Their Brutal Truths
Clyde Fessler, retired Vice President of Business Development, Harley-Davidson Motor Company
Networking Break| 11:00am to 11:15am
Session Two| 11:15am to 12:30pm
Outdoor Has Evolved – What Can We Learn From Them?
Megan Tompkins, Publisher, Bicycle Retailer & Industry News
Tom Barney, Co-Leader of Verde Strategy and former CEO of Osprey Packs
Steve Meineke, Past President of KEEN Footwear, now serving on its Advisory Board
Elysa Walk, General Manager of the Americas, Burton Snowboards and former General Manger of Giant USA
The outdoor and snowsports industries are a step ahead of bike in areas including multi-channel sales, direct-to-consumer, and expansion into global markets. Three top executives, formerly in bike, now in outdoor and snowsports, will return to share some of their success stories – and some of the brutal truths learned – so we can avoid the same pitfalls.
Lunch on the Bay| 12:30pm to 2:00pm
Join your fellow attendees in the Dolphins Ballroom for lunch. Outdoor seating will be available if weather permits.
Session Three| 2:00pm to 3:15pm
The Consumer in Charge – We’ve Lost Control
Pat Hus, Vice President of Emerald Expositions
Pete Buhl, Co-Founder and CEO of Beeline Bikes
Paul Calandrella, Director of Product Strategy, REI
Pat Cunnane, CEO, Advanced Sports Enterprises
Today’s Consumer is Now Dictating the Path to Purchase. How Do We as an Industry Evolve and Embrace This Shift?
A paradigm shift has taken place at retail. Our end consumers are now dictating how products are sold and delivered. As an industry we are struggling to respond to this shift. The changes needed in this new environment will require collaboration throughout the supply chain. In this fluid session, our panelists will discuss how their companies are moving to meet new consumer expectations.
Networking Break| 3:15pm to 3:45pm
Session Four| 3:45pm to 5:00pm
Supply vs. Demand – Are We Listening to the Right Signals?
Luke Musselman, Director of Business Development, Hwa Fong Rubber Group
Arnold Kamler, CEO, Kent International, Inc.
Bob Margevicius, Executive Vice President, Specialized Bicycle Components
Pat McGinnis, Vice President of Commercial, Hawley-Lambert
Market demands have moved beyond product, price and service. Are we as suppliers understanding this shift and properly valuing the impact on our supply chain models?
The data doesn’t lie and it’s brutal; over the past 18 months the US Specialty Bicycle Market has suffered from high inventory levels impacting all levels in the sales channel. In our constant battle to match supply and demand, suppliers must become more adaptable or we risk repeating past patterns. Our panelists will explore opportunities for improving our interpretation and utilization of information and its impact on bringing product to market.
Reception & Leadership Dinner| 7:00pm to 10:00pm
Wednesday evening festivities are being held at the world famous Monterey Bay Aquarium. Enjoy drinks and a strolling dinner through the aquarium, without the crowds!