Tuesday, April 9

Registration Opens|

3:00 pm to 6:00 pm

Receive your conference badge and attendee bag.

Welcome Reception|

6:00 pm to 7:30 pm

BLC’s kick-off social gathering provides an exceptional opportunity to meet and catch-up with your peers in a fun, relaxed environment.

Wednesday, April 10

Morning Group Bike Ride|

7:00 am to 8:30 am

A beautiful way to start your day! Meet your fellow attendees on the Upper Plaza for a bike ride along the spectacular Pacific coastline into beautiful Pebble Beach along the famous Seventeen Mile Drive.

Networking Breakfast|

7:30 am to 9:00 am

Held in the Dolphins Ballroom with open seating and plenty of room to enjoy your morning meetings.

Session One–Keynote Speaker|

9:30 am to 10:45 am

The Future of Consumerism – What Will Become of the Traditional Bicycle Industry Model?

Doug Stephens; The Retail Prophet

In this fascinating talk, Doug Stephens tackles the future of consumerism. He sheds light on the key shifts in economics, demographics, technology, and media that are completely transforming the consumer landscape, and the very essence of how we buy. Who the consumer is, in addition to how, where, and even why they shop, is changing rapidly and forever. The way our stores look—and how we interact with them—are constantly in flux. Mobile technology, social commerce, artificial intelligence, the internet of things, virtual reality, big data, and a deluge of developing technologies are all conspiring to forever change how we buy. How do we cope with all these transformations? Stephens shares what smart brands are doing today to re-imagine their businesses and capitalize on these historic changes.

Doug Stephens is one of the most influential retail futurists on the planet. His talks are required listening for any company that orbits the retail world. In fully customized and thoroughly researched keynotes, Stephens shows you how to stay ahead of the changing mega-trends in demographics, economics, and technology that are resetting your industry—and, what it takes to be truly innovative. The founder of Retail Prophet and rated among the Top 50 global Retail Influencers by Vend, Doug Stephens is one of the world’s foremost retail and consumer futurists. His books, The Retail Revival and Reengineering Retail have predicted with eerie accuracy, the growth, and transformation of retail in the post-digital world. His research and insights have helped major organizations—such as Johnson & Johnson, Home Depot, Walmart, Disney, Google, and Intel—understand exactly how mega-trends in demographics, economics, technology, and media are forever altering consumer/brand relationships. And he explains what they need to do to adapt, evolve, and innovate. Drawing on over 20 years of experience, Stephens analyzes media trends, financial climates, demographic shifts, emerging technologies, and everything in between to provide unrivaled insight into consumer trends

Networking Break|

10:45 am to 11:15 am

Session Two|

11:15 am to 12:30 pm

State of the Retail Marketplace: Compare & Contrast Overall Retail Data & Trends with the Bike Industry

Matt Powell; Vice President, Senior Industry Advisor–Sports, The NPD Group


Bernie Doering; Chair, BPSA Statistics Committee, and SVP Global Sales/Marketing–Stages Cycling

This two-part session will start with a strategic view of retail sales and consumer trends with Matt Powell, a recognized expert on the sports industry. Powell’s 40 plus years of experience in the retail and research industries gives him a unique perspective into how retail has evolved, and he will present the latest consumer and retail trends with insights on how manufacturers and retailers can enhance both near and long-term market performance in the session opener. Following Matt’s presentation, the BPSA’s Statistics Committee Chairman, Bernie Doering, will conclude the session with a more tactical view of cycling’s retail landscape as compared to other industries.

Lunch on the Bay|

12:30 pm to 2:00 pm

Join your fellow attendees in the Dolphins Ballroom for lunch. Outdoor seating will be available if weather permits.

Session Three|

2:00 pm to 3:15 pm

Permission Granted to Attract Diverse Markets


Risha Grant, Founder & CEO, Risha Grant, LLC

Companies need to know what to say and how to get diverse customers to buy their products and services. Why? Because business sustainability, competitive advantage, a constantly changing economy and about $14 trillion in buying power. During this session, Risha will share with attendees the keys to effectively engaging various diverse groups and provide them with tips to create a diversity communications strategy for their company. 

Today, Risha is the Founder & CEO of Risha Grant LLC, an award-winning diversity consulting and communications firm. Their mission is to utilize diversity communication strategies, tactics and training as a catalyst to create an inclusive culture in every company and community. Additionally, Risha created DiversityConneX.com, a highly successful online recruitment tool utilized by both small organizations and Fortune 500 companies to connect diverse professionals to their career opportunities, internships, and non-profit and corporate board positions. As a national speaker, Risha uses passion, knowledge and humor to empower attendees to increase their bottom line by giving them tools to get rid of their B.S. The engaging approach of her consulting and training has helped governors, NBA teams, mayors, Fortune 500 companies, non-profit organizations, and companies to reduce bias and further the understanding of Diversity & Inclusion.

Networking Break|

3:15 pm to 3:45 pm

Session Four|

3:45 pm to 5:00 pm

PFB Draft: Getting More Kids on Bikes: What We Can Learn from Other Industries

PeopleForBikes created the DRAFT MeetUp program three years ago to provide fun, informative networking opportunities for people in the bike business and for people who just like bikes. We’ve conducted 94 successful DRAFTS in 41 cities since 2015.

DRAFT returns for its third BLC edition with a focus on a crucial question for the future of our industry: how can we grow youth biking participation?

We’ve invited four dynamic expert speakers to share their unique industry youth participation perspectives. They’ll get five minutes each.

Growing youth participation is a challenge for all sports and outdoor activities. Kids and parents face so many options … and sitting on the couch is easier and more appealing than ever.

What can we learn from leaders in hockey, fishing, BMX, outdoor recreation and after-school programming that might work for bikes? Join us for a lively discussion, Q+A, networking, and refreshing beverages.

Emcee: Jenn Dice, VP Business Network, PeopleForBikes


Stephanie Vatalaro, VP of  Communications, Recreational Boating and Fishing Foundation

John David,  Chief Operating Officer, USA BMX

Lise Aangeenbrug, Executive Director, Outdoor Foundation

Jason Cooper, Manager of Fan Development Marketing, Anaheim Ducks

Pio Tsai, Youth Bike Summit/Bike New York

Reception &  Dinner|

6:30 pm to 10:00 pm

BPSA Lifetime Achievement Award

Lower Terrace & Cypress Ballroom

Monterey Plaza Hotel & Spa

Thursday, April 11

Morning Group Bike Ride|

7:00 am to 8:30 am

Meet on the Upper Plaza.

Networking Breakfast|

7:30 am to 9:00 am

Session Five|

9:30 am to 10:45 am

BPSA Membership Merger Update

Networking Break|

10:45 am to 11:15 am

Session Six|

11:15 am to 12:30 pm

Selling Direct is No Longer a Question – How Do Suppliers Today Strike a Balance Between Direct To Consumer and the Independent Retail Channel?

Tom Stockham, CEO, ExpertVoice

While quick to accept new technologies that make bikes lighter, faster and stronger, the North American bike industry has been slow to adapt to the new ways consumers shop – from where they go for recommendations to where they make purchases. The next several years will be crucial as the industry finds balance between wholesale and direct-to-consumer. A passionate champion of disruptive technologies, Tom Stockham helped lead the transition to online ticketing as the president of Ticketmaster.com and built one of the Internet’s first online content subscription businesses as CEO of Ancestry.com. Join Tom as he discusses the consumer’s evolving path to purchase and how the bike industry can effectively balance going direct while also improving the health of independent retail..

A passionate champion of disruptive technologies, Tom began his career as an associate at BCG, immersed in the shift to “big-box” retail. He later served as president of Ticketmaster.com, where he helped lead the transition to online ticketing. Then, as CEO of Ancestry.com, he built one of the Internet’s first online content subscription businesses. Today, as CEO of ExpertVoice, Tom leads the company in pioneering a new influencer marketing category – one that’s transforming commerce by driving sales through trusted recommendations. He’s devoted to the mission of creating a better buying experience for brands, retailers, and consumers through a large network of authentic influential experts who consumers trust for advice on what to buy.

Lunch on the Bay|

12:30 pm to 2:00 pm

Session Seven|

2:00 pm to 3:15 pm

Bicycles, eBikes, eScooters: Better Understanding and Embracing the Urban MicroMobility Movement 

The micromobility revolution is upon us and the lines are quickly blurring between all types of light-weight and increasingly electric urban mobility tools — with or without pedals. The newest disruptor, eScooters, present public health challenges but unlock the great potential for bringing much-needed bicycle infrastructure improvements. In this session, we bring bike, scooter, city and micromobility experts together to discuss the role these devices will play in the future of urban transportation.


Micromobility Expert: Horace Dediu, Analyst and Founder of the Micro-mobility Podcast


Bike/eBike: Bob Burns, Global Advocacy Leader, Trek Bicycles


eScooter: Michael Keating, Founder, and President, Scoot Networks

City Government: Jamie Parks, Livable Streets Director, SF MTA

Networking Break|

3:15 pm to 3:45 pm

Session Eight|

3:45 pm to 5:00 pm

An Industry at a Crossroads: Keys to Survival

Sam Dantzler, President, Garage Composites

Through his own unique energetic style, Sam Dantzler will tie a bow around the different thoughts and concepts presented at the conference, in addition to adding a few of his own. The bicycle industry is indeed going through massive upheaval, not unlike other industries. However, through some forward-thinking, we can come through to the other side and in fact, thrive. The keys to that survival come in the form of Dealer & Supplier collaboration combined with creative, customer-centric retailing.

PFB Leadership Reception & Dinner|

6:00 pm

Sponsored by

Monterey Bay Aquarium

886 Cannery Row, Monterey, California

Keynote Speakers

Doug Stephens
Retail Prophet

Tom Stockham
Chief Executive Officer

Featured Speakers

Bernie Doering
SVP Global Sales & Marketing

Bob Burns
Global Advocacy Leader

Horace Dediu

Jamie Parks
Livable Streets Director

Jason Cooper
Manager of Fan Development Marketing

Jenn Dice
Vice President - Business Network

John David
Chief Operating Officer

Lise Aangeenbrug
Executive Director

Matt Powell
Senior Industry Advisor-Sports

Michael Keating
Founder & President

Pio Tsai

Risha Grant
Founder & CEO

Sam Dantzler

Stephanie Vatalaro
VP of Communications