Tuesday, April 17

Registration Opens|

3:00 pm to 6:00 pm

Receive your conference badge and attendee bag.

Welcome Reception|

6:00 pm to 7:30 pm

BLC’s kick-off social gathering provides an exceptional opportunity to meet and catch-up with your peers in a fun, relaxed environment.

Wednesday, April 18

Morning Group Bike Ride|

7:00 am to 8:30 am

A beautiful way to start your day! Meet your fellow attendees on the Upper Plaza for a bike ride along the spectacular Pacific coastline into beautiful Pebble Beach along the famous Seventeen Mile Drive.

Networking Breakfast|

7:30 am to 9:00 am

Held in the Dolphins Ballroom with open seating and plenty of room to enjoy your morning meetings.

Session One|

9:30 am to 11:00 am

Welcome and Opening Keynote Address

The Leadership Formula: Change Starts at the Top

Robert Stevenson; Global Speaker, Best-Selling Author


The bicycle industry needs to come together to find new ways to ignite growth and get more people riding bikes – and it starts with leadership. If we have any hope of reversing trends and driving real change in our world it is going to require our industry leaders to break with the old and lead us in new directions.

Robert Stevenson’s Leadership Formula focuses on practical, insightful and useful skills that help create company cultures that can drive change and inspire employees to do more. Designed with the goal of helping organizations thrive in today’s marketplace, Mr. Stevenson identifies how to start, maintain, and deepen working relationships. This program starts with the nine elements of the Leadership Formula then delves even deeper into the philosophy of relationships. Stevenson’s motivational program addresses numerous topics including courage and challenge, confidence and commitment, compassion and communication, change, cooperation, and control.

Networking Break|

10:45 am to 11:15 am

Session Two|

11:15 am to 12:30 pm

State of the Retail Marketplace: Compare & Contrast Overall Retail Data & Trends with the Bike Industry

Bernie Doering; Chair, BPSA Statistics Committee and SVP Global Sales/Marketing–Stages Cycling



Matt Powell; Vice President, Senior Industry Advisor–Sports, The NPD Group

This two-part session will start with a strategic view of retail sales and consumer trends with Matt Powell, a recognized expert on the sports industry. Powell’s 40 years of experience in the retail and research industries gives him a unique perspective into how retail has evolved, and he will present the latest consumer and retail trends with insights on how manufacturers and retailers can enhance both near and long-term market performance in the session opener. Following Matt’s presentation, the BPSA’s Statistics Committee Chairman, Bernie Doering, will conclude the session with a more tactical view of cycling’s retail landscape as compared to other industries.

Lunch on the Bay|

12:30 pm to 2:00 pm

Join your fellow attendees in the Dolphins Ballroom for lunch. Outdoor seating will be available if weather permits.

Session Three|

2:00 pm to 3:15 pm

Unlocking Millennial Talent at Work


Matt Beaudreau; The Center for Generational Kinetics

Millennials, also known as Gen Y, are the fastest-growing, largest employee generation in the workforce today. Along with timely skills and valuable ambition, they bring a unique employee mindset that can frustrate the most experienced leaders and managers.

In Unlocking Millennial Talent at Work, generational expert Matt Beaudreau (a Millennial himself) from The Center for Generational Kinetics, will reveal new generational truths based on the Center’s latest research to show you exactly what drives Millennial and Gen Y employee performance in a multigenerational workforce. Beaudreau’s presentation will both separate stereotypes from real research and provide specific strategies that can dramatically improve your Millennial recruiting, retention, motivation, communication, and more. This program is designed to solve your biggest Millennial challenges with innovative strategies, proven actions, and unforgettable frontline stories.

Networking Break|

3:15 pm to 3:45 pm

Session Four|

3:45 pm to 5:00 pm

Movers & Shakers Who Are Breaking Traditional Models & Embracing Change

Back by popular demand is another PeopleForBikes DRAFT: BLC where five dynamic speakers get five minutes each to talk about new ways of doing business that break traditional models and have evolved with the consumer. The audience will have a chance to grill/ask questions of these innovators and disrupters on the secrets to their success and new insights into new markets.


Jenn Dice, VP Business Network, PeopleForBikes




“Changing the Game: Advocacy Innovation and the Bottom Line”– John BurkePresident, Trek Bicycle


“Protecting Wild Places – Why Patagonia is Doubling Down on Activism” ­Hans Cole, Director of Environmental Campaigns + Advocacy, Patagonia



Backcountry: Meeting Customers Where They Are” – Diana Seung, EVP Merchandising, Backcountry.com



“The Intersection of Indoor and Outdoor Cycling” –Bernie Doering, SVP, Sales and Marketing, Stages Cycling



“Bridging the Gap between Lifestyle and Cycling” –Gloria Hwang, Founder + CEO, Thousand



BPSA Membership Meeting


5:00 pm to 6:00 pm


Shuttles to Spanish Bay|

7:00 pm

Meet in front of Monterey Plaza Hotel

Reception & Leadership Dinner|

7:30 pm to 10:00 pm

The Inn at Spanish Bay™, Pebble Beach

Thursday, April 19

Morning Group Bike Ride|

7:00 am to 8:30 am

Meet on the Upper Plaza.

Bosch eBike Ride|

7:15 am to 8:30 am

Meet in front of the Monterey Plaza Hotel.

Networking Breakfast|

7:30 am to 9:00 am

Session Five|

9:30 am to 10:45 am

Reinvent Your Company to Compete in the New Era of Business, or Risk Being Extinct

Shawn Kanungo, General Partner, Queen & Rook


Businesses are designed to operate well. That’s why we have great processes, structure, 30-minute meetings, cubicles, etc. We’re designed to be operationally efficient. But we’re not designed to evolve. We’re not designed to rethink our products, our services, our experiences, etc. How will you build a game-changing company, redefine your market and/or radically engage with your customers in new ways? The bottom line is this – of the top 10 employers in 1960 and the top 10 employers in 2016, only 1 is still on the list. Shawn Kanungo’s job is to help businesses challenge the status quo – to show them how he would take them out of business before somebody else does. This presentation will change the way you think about your business and will inspire you to make changes today.

Networking Break|

10:45 am to 11:15 am

Session Six|

11:15 am to 12:30 pm

Bikes for Transportation: Redefining Urban Mobility


Morgan Lommele, E-Bikes Campaigns Manager, BPSA/PeopleForBikes



Ryan Rzepecki, CEO/Founder of Jump Bikes


John MacArthur, Sustainable Transportation Program Manager, TREC at Portland State University


Ryan Russo, Director, Oakland Department of Transportation


Andrew Salzberg, Head of Transportation Policy and Research, Uber


Cities throughout the world are in the midst of an urban mobility revolution brought on by the confluence of environmental concerns, widespread gridlock, and new technologies. Leaders in many of these cities are looking to the bicycle as a powerful tool for positive change. This panel will provide a variety of perspectives on the role the bicycle and new bicycle business models will play in transforming our cities over the next decade.

Lunch on the Bay|

12:30 pm to 2:00 pm

Session Seven|

2:00 pm to 3:15 pm

Building a Strong Digital Presence and Understanding Who Our Actual (And Potential) Customers Actually Are

Joe DiPietro, Partner, Basis Worldwide 


Taylor Gaussoin, SVP/Head of Strategy, Basis Worldwide


The importance and impact of a digital presence on brands in the bicycle industry can’t be understated. How do we – as a brand, and as an industry – use digital media to grow the pie? Basis Worldwide is made up of a team of technologists who help brands transform the way they connect and engage with their current and future consumers every day. This session will leave you with a solid understanding of how to identify who are your most impactful consumers and brand advocates in the digital space, and with several takeaways that you can implement in your business immediately.

Networking Break|

3:15 pm to 3:45 pm

Session Eight|

3:45 pm to 5:00 pm

The Modern Reality of Retail

Dan MannFounder and President, The Mann Group


Some say that retail is dying. They’re wrong. In the Internet age of instantaneous delivery and limitless options, specialty retailers—and the manufacturers who supply them—must adjust and adapt accordingly. But how?

Dan Mann knows that answer. Over the past 15 years, he’s worked with dozens of specialty retailers, from mom and pops to global powerhouses, and developed multiple “20 groups” in the bike industry to chart the trajectory of our changing industry. Mann will share this data in “Reinventing the Wheel: The Modern Reality of Retail”. Take a look at the anatomy of the new bike customer, breaking down the nuances that make them tick, think and thrive. Learn to predict and prepare for blind spots, dispel the myths of retail’s fall from grace, and tap into the twenty-five years of experience that Mann brings to the table.

Evening Reception|

6:00 pm to 7:00 pm

Upper Plaza & Dolphins Ballroom

Closing Dinner|

7:00 pm to 10:00 pm

BPSA Lifetime Achievement Award to Mike Mercuri

Keynote Speakers

Robert Stevenson
Global Speaker, Best-Selling Author

Shawn Kanungo
General Partner, Queen & Rook Capital

Featured Speakers

Andrew Salzberg

Bernie Doering
Stages Cycling

Dan Mann
The Mann Group

Diana Seung

Gloria Hwang

Hans Cole

Jenn Dice

Joe DiPietro
Basis Worldwide

John Burke
Trek Bicycle

John MacArthur
TREC Portland State University

Matt Beaudreau
The Center for Generational Kinetics

Matt Powell
The NPD Group

Morgan Lommele
BPSA - PeopleForBikes

Ryan Russo
Oakland Department of Transportation

Ryan Rzepecki
JUMP Bikes

Taylor Gaussoin
Basis Worldwide