Schedule of Events

TUESDAY  APRIL 16

3:00 PM

Group Bike Ride with the IBD Summit
Upper Plaza,  Monterey Plaza Hotel & Spa

3:00 PM

Registration Opens
Big Sur Room

1:30 PM

BPSA Board of Directors Meeting
Point Lobos One

6:00 PM

Welcome Reception
Dolphins Ballroom

WEDNESDAY APRIL 17

7:00 AM

Breakfast
Dolphins Ballroom

7:00 AM

Registration
Big Sur One

9:00 AM

Presenter:

Bicycling in the Global Economy

Tony Lo, CEO, Giant Global Group

Four years after a devastating economic crisis swept across the globe the world continues to be challenged with surging debts and unemployment. How is the bike industry facing these headwinds and what is the outlook for our future ?

10:15 AM

Networking Break

10:45 AM

Moderator:

Panelists:

Bicycle Industry Sustainability: A Full Life Cycle Opportunity  

Ray Keener, Executive Director, BPSA

Beth Jensen, Director of Corporate Responsibility, Outdoor Industry Association
Bryant Bainbridge,Sustainability Strategist, Specialized Bicycles
Kevin Myette, Director of Product & Supply Chain Sustainability, REI
Robb Shurr, Co-founder & President, Walden Hyde 

When America thinks of bicycles, thoughts turn to healthy lifestyles and friendly environmental practices.  Building sustainability into the bicycle supply chain is critical to be consistent with this perception.  From materials and manufacturing methods, to packaging, shipping and factory working conditions, we're all going to be impacted by this soon. Get in on the ground floor at BLC as we explore this topic, from association, to supplier, to retailer, to consumer. Session includes consumer research conducted specifically for this BLC session.

12:00 PM

Lunch
Dolphins Ballroom

1:30 PM

Presenter:

Clean Cycling: Suppliers and Sport Working Together

John Frothingham, COO, USADA

The BPSA supports the recent efforts of the US Anti-Doping Agency to ensure that the future of cycling is not only green but clean. Joining the BLC this year will be Mr. John Frothingham, COO of USADA. This session will explore the different ways that the bicycle industry leaders can work to make sure that competitive cycling is free of performance enhancing products that tarnish both our sport and our industry.

2:45 PM

Networking Break

3:15 PM

Panelists:

Industry Statistics: The Meaning Behind the Numbers

Charlie Cooper, President, Leisure Trends Group
Michael Forte, Director of Operations, Felt Bicycles

Taking the vital signs of the bike business requires examination from several angles. The BPSA Statistics Committee, in partnership with Leisure Trends Group, will present an update on the ever evolving consumer trends in the outdoor industry.  By bracketing between the consumer and the supplier, industry leadership can properly aim at dynamic market opportunities.

4:45 PM

Ride to Recovery Group Bike Ride with IBD Summit
Upper Plaza, Monterey Plaza Hotel & Spa

7:00 PM

Reception & Leadership Dinner
Hosted by Bikes Belong
Monterey Bay Aquarium, Cannery Row

THURSDAY
APRIL 18

7:00 AM

Breakfast
Dolphins Ballroom

9:00 AM

Panelists:

Supplier Advocates in Action: Six Big Ideas from Industry Leaders

Panel Presentation led by  Jenn Dice, VP Government Relations, Bikes Belong

John Burke, President, Trek Bicycle
Mike Morrow, CEO, Nutcase Helmets
Dave Edwards, President,  Primal Wear
Ellen Johnson, VP Business Development, Pacific Cycle
Bob Margevicius, Executive VP, Specialized Bicycle Components
Bobbie Parisi, Global VP of Brand, Yakima Products

Back by popular demand is the second year of the BLC's own version of TED® talks – ideas worth spreading.  Six industry visionaries have exactly five minutes each to present one clear idea that will change the way you think about cycling and our community.  Many of these leaders have wanted to give the industry a piece of their mind and now they get that chance. New takes on old problems, simple solutions to complex issues, and new developments from inspired thinkers who are all ready to shake things up. This session is designed to unleash the power of ideas.

10:15 AM

Networking Break

10:45 AM

Moderator:

Panelists:

Women in Cycling: The Beautiful Opportunity

Elysa Walk, General Manager, Giant Bicycle, Inc.

Nicole Preston, Managing Director, National Campaign Development, American Diabetes Association
Erin Gorrell, Owner, Folsom Bike/Town Center Bike
Amy Stanton, CEO, Stanton & Company

Women represent a very large target audience; but why are they not a larger part of the cycling market? Elysa Walk will lead a panel discussion that will provide insights into increasing your share of female customers.

12:00 PM

Lunch
Dolphins Ballroom

1:30 PM

Internet Sales: Walking the Tightrope

Tim Petrick, President, Global Product Marketing & Sales, K2 Sports

Learn about what’s happening in changing retail landscape for skis and snowboards and how it might relate to the bike business.  There are no easy answers on this one.   Petrick will share the most recent SIA/Leisure Trends data to quantify the situation, offer his thoughts on the market’s rapidly changing dynamics and share how K2 Sports is attempting to manage the challenges.

2:45 PM

Networking Break

3:15 PM

BPSA Membership Meeting: Shaping Our Future

Chris Speyer, President, BPSA

4:30 PM

Group Bike Ride
Upper Plaza, Monterey Plaza Hotel & Spa

6:00 PM

Reception
Lower Plaza, Monterey Plaza Hotel & Spa

 7:00PM

BRAINy Awards Dinner
Hosted by Bicycle Retailer & Industry News
Cypress Ballroom, Monterey Plaza Hotel & Spa

9:00 PM

Monterey Beach Party with the IBD Summit
The Del Monte Beach House, Monterey