Ebikes:From Europe to America
Rob Cappucci, SRAM
Claus Fleischer, Bosch
Zach Krapfl, GSD Global
There’s incredible momentum globally surrounding eBikes. Will 2014 be THE year when the eBike movement and energy will be evidenced in the US? What are the requirements that will drive increased eBike demand and more importantly—sales--in the US.
We have an exceptional group of panelists representing leading companies who are investing heavily in eBikes. These experts will present their views and perspectives on the key factors that will contribute to the ultimate success of eBikes, including: Target demographic, Pricing, Marketing, Infrastructure, Regulation and much more. Join the discussion, challenge the assumptions and be one of the first to hear the strategies on making eBikes a resounding success in the US.
Welcome to the 2014 Bicycle Leadership Conference
On behalf of the Bicycle Product Suppliers Association, I’m pleased to welcome you back to Monterey for another great Bicycle Leadership Conference.
The BLC has continued to improve and grow in the past few years. We think this year’s speakers and panels will inspire and challenge you.And the networking opportunities are among the best in the industry, including two bike rides, the traditional Aquarium dinner, and an optional beach party late Thursday. Come prepared to share ideas and take some home as well.
Thanks again to our Sea Otter Classic partners for continuing to provide a great venue and high level of organization and service.
Have a great event, and we’re looking forward to your survey feedback to make the BLC even better next year!
Michael Forte, Felt Bicycles
James Kelley, Leisure Trends - An NPD Group Company
Liz Stahura, Leisure Trends- An NPD Group Company
It's no secret that 2013 was a challenging year for the cycling industry and that more uncertainty lies ahead. The current and future challenges facing our business highlight the need for fact-based decision making and clear business intelligence metrics. This session panelists, Michael Forte, Jim Kelley and Liz Stahura, will use a combination of sell-in data, sell-through data and consumer insights. Leisure Trends and BPSA will review 2013, but more importantly will take a look at where we are going in the coming year, enabling us to identify threats and maximize opportunities. While no one has crystal ball, the partnership with BPSA, Leisure Trends...and the recent acquisition by NPD...continue to give us more insightful and usable analysis to help us better control our future.
With the declining participation of kids in cycling today, the bike industry needs to look at how we can capture the interest of America's youth for bicycles once again. This session, led by Elysa Walk, General Manager at Giant Bicycles USA, will provide insight from experts who connect with youth and can share powerful lessons to the industry management.
The session focus is considering “youth” as pre-teen and teen. Issues relating to first bikes and young children are not being addressed to allow this session to dive deeper into the phase of life when children are beginning to make decisions for themselves and developing brand preferences.
This dynamic panel presentation will equip you with the tools you need to understand this very important market.
The Bicycle Product Supplier Association (BPSA) is an association of suppliers of bicycles, parts, accessories and services. Celebrating it’s 100th Anniversary, BPSA provides you valuable tools and resources to succeed in this market.
The BPSA is your source for:
The BPSA leads industry initiatives in governmental affairs and safety issues, is the leading resource for bicycle statistical data and develops the Bicycle Leadership Conference, the industry’s premier executive conference.
Below is a sampling of resources available as part of your BPSA Membership
For more information on BPSA, including details on how to become a BPSA member, please contact BPSA Executive Director, Ray Keener (firstname.lastname@example.org).